| Everyone in the SEO industry is singing
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| | By using this strategy we then contact
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| the praises of articles and using
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| | those websites that are sending us the
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| articles to build traffic to their
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| | traffic and offer to write articles that
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| website. However there are in fact two
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| | are unique for them in return for a
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| tactics you can use in creating articles
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| | natural incoming link for each article.
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| to get you qualified traffic. One of the
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| | Most websites will take this opportunity
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| biggest issues that we have as website
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| | with open arms and for some of my clients
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| developers is the threat of duplicate
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| | this process has been incredibly
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| webpages and being penalized for
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| | lucrative.
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| duplicate web content.
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| | The other reason these companies also
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| Essentially the problem with articles is
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| | choose to use the articles my clients
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| that articles do in fact violate the
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| | write, is that we tend to write articles
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| search engine rules for duplicate data
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| | which are more focused on certain
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| and the process of simply writing one
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| | keywords. This helps the associate
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| article and submitting it to a few
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| | website with their search engine
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| thousand article directories really does
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| | placement. We will often talk to the
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| run the gauntlet with the search engines.
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| | associate sites to find out which
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| Whilst to this point the search engines
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| | keywords they want for their articles and
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| do not appear to have adjusted their
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| | discuss their actual search engine
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| algorithms regarding articles, I am sure
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| | traffic.
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| that will happen in the future.
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| | One of the other elements my team and
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| So you need to have a very clear strategy
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| | customers also do is that we very rarely
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| on how you are using articles in your
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| | put the same article we provide to these
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| traffic building strategies. Lets face
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| | clients on our own sites. In these cases
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| it, you like me do not want to read the
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| | what we do is to customize or rewrite the
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| same material over and over again on the
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| | articles so that they cover a similar
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| internet so when I am working with my
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| | topic but are presented in a different
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| clients we actually develop really
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| | form.
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| careful strategies on how we are going to
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| | This leads me to our second tactic …
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| use articles and what the articles use is
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| | Tactic Two - Use the Articles To Build
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| going to be.
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| | Back Links To Build Indirect Traffic
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| When we write articles at our centre we
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| | The second tactic is to simply write
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| do it for two reasons -
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| | articles that everyone can use. The key
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| 1. Write Articles to Build Qualified
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| | to this tactic is to ensure that you use
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| Incoming Traffic 2. Write Articles to
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| | the author bio area with a lot of
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| Build Incoming Links
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| | caution. Ensure that every article
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| The best sort of links that will help
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| | includes a minimum of two, preferably
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| influence your website traffic, are what
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| | three incoming links to your website.
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| are known as natural links. That is links
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| | One of the issues every website owner
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| where people link to you simply because
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| | needs to address is building incoming
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| they believe in what you have to offer.
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| | links not just to the main webpages or
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| Articles provide a natural source of
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| | home page but more so to other webpages
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| incoming links but there is a danger. In
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| | in your actual website. In fact you want
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| the future it is possible that Google,
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| | to customize all of your pages to be
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| Yahoo or MSN may look at the pages where
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| | incoming pages with their own keywords.
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| your incoming links are sitting and
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| | What we do at this point in time is to
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| compare the information on those pages
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| | actually write the articles that go onto
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| with others that contain incoming links
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| | the website. They are customized and
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| to look for duplicate content. If any of
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| | optimized for the appropriate keywords
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| the search engines ever do look at this
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| | and then include the links, with the
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| then many of the bigger players overnight
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| | keywords in the hypertext of our
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| could loose their positions overnight
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| | distributed articles in the author bio
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| simply because they have too many similar
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| | section. This helps ensure that the
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| content pages on the Internet.
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| | search engines will look at the incoming
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| It is really important that you develop a
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| | links more favourably as the incoming
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| very clear article strategy that involves
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| | links relate to pages that are being
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| building articles that help develop
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| | linked to.
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| incoming links as well as writing
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| | This second tactic is different to the
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| articles that are specifically designed
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| | first tactic, as this one is about
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| to bring in qualified traffic.
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| | ranking you well in the search engines.
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| Tactic One - Use The Articles To Build
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| | In this case the path of traffic is -
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| Qualified Traffic
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| | Search Engine >>> Customised Article >>>
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| One of the steps I follow when we first
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| | Sales Page
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| start building an article strategy for
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| | Using this tactic to help build your
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| our clients is to get them to write five
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| | websites, natural links do two things.
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| unique articles and then submit them to
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| | The first element is that the more
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| the article directories. We wait for a
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| | incoming natural links you get, the
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| number of weeks and then use the search
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| | better you will rank in the search
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| engines to identify who actually picked
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| | engines. Number two, the customized
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| them up. Quite often you will find that
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| | article will help prove to your customers
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| most of those that have been picked up
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| | that you know what you are talking about
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| are simply from the article directories.
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| | and this of course builds rapport. In
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| What you also want to do at this time is
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| | fact what most advanced SEO strategists
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| to look at your traffic logs on your
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| | will do is to tell you to capture your
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| website.
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| | visitors email addresses on the
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| What you are looking for is those
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| | Customised Article. This also helps you
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| websites that are sending to you
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| | to maintain contact.
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| qualified web traffic without going
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| | Look the bottom line is this, articles
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| through the search engines. That is, the
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| | are a fantastic and natural way to build
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| people are reading the articles and then
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| | your credibility with your visitors as
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| coming directly to your website. The
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| | well as natural incoming links however
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| websites that give you this sort of
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| | you do need to be very careful and have a
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| traffic are your most important clients
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| | very clear strategy as to what you want
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| because often what you will find is that
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| | your articles to do. Too often people
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| the ratio of visitors to sales is very
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| | simply use hit and miss tactics for
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| high because they have read your article,
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| | article development and in the long run
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| believe what you are saying and then
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| | this simply will not give you the
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| decide to buy.
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| | outcomes you want.
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