| Everyone in the SEO industry is singing the praises of | | | | websites that are sending us the traffic and offer to |
| articles and using articles to build traffic to their | | | | write articles that are unique for them in return for a |
| website. However there are in fact two tactics you | | | | natural incoming link for each article. Most websites |
| can use in creating articles to get you qualified traffic. | | | | will take this opportunity with open arms and for |
| One of the biggest issues that we have as website | | | | some of my clients this process has been incredibly |
| developers is the threat of duplicate webpages and | | | | lucrative. |
| being penalized for duplicate web content. | | | | The other reason these companies also choose to |
| Essentially the problem with articles is that articles do | | | | use the articles my clients write, is that we tend to |
| in fact violate the search engine rules for duplicate | | | | write articles which are more focused on certain |
| data and the process of simply writing one article and | | | | keywords. This helps the associate website with their |
| submitting it to a few thousand article directories | | | | search engine placement. We will often talk to the |
| really does run the gauntlet with the search engines. | | | | associate sites to find out which keywords they |
| Whilst to this point the search engines do not appear | | | | want for their articles and discuss their actual search |
| to have adjusted their algorithms regarding articles, I | | | | engine traffic. |
| am sure that will happen in the future. | | | | One of the other elements my team and customers |
| So you need to have a very clear strategy on how | | | | also do is that we very rarely put the same article |
| you are using articles in your traffic building strategies. | | | | we provide to these clients on our own sites. In |
| Lets face it, you like me do not want to read the | | | | these cases what we do is to customize or rewrite |
| same material over and over again on the internet so | | | | the articles so that they cover a similar topic but are |
| when I am working with my clients we actually | | | | presented in a different form. |
| develop really careful strategies on how we are going | | | | This leads me to our second tactic … |
| to use articles and what the articles use is going to | | | | Tactic Two - Use the Articles To Build Back Links To |
| be. | | | | Build Indirect Traffic |
| When we write articles at our centre we do it for | | | | The second tactic is to simply write articles that |
| two reasons - | | | | everyone can use. The key to this tactic is to ensure |
| 1. Write Articles to Build Qualified Incoming Traffic 2. | | | | that you use the author bio area with a lot of |
| Write Articles to Build Incoming Links | | | | caution. Ensure that every article includes a minimum |
| The best sort of links that will help influence your | | | | of two, preferably three incoming links to your |
| website traffic, are what are known as natural links. | | | | website. |
| That is links where people link to you simply because | | | | One of the issues every website owner needs to |
| they believe in what you have to offer. Articles | | | | address is building incoming links not just to the main |
| provide a natural source of incoming links but there is | | | | webpages or home page but more so to other |
| a danger. In the future it is possible that Google, | | | | webpages in your actual website. In fact you want |
| Yahoo or MSN may look at the pages where your | | | | to customize all of your pages to be incoming pages |
| incoming links are sitting and compare the information | | | | with their own keywords. |
| on those pages with others that contain incoming | | | | What we do at this point in time is to actually write |
| links to look for duplicate content. If any of the | | | | the articles that go onto the website. They are |
| search engines ever do look at this then many of the | | | | customized and optimized for the appropriate |
| bigger players overnight could loose their positions | | | | keywords and then include the links, with the |
| overnight simply because they have too many similar | | | | keywords in the hypertext of our distributed articles |
| content pages on the Internet. | | | | in the author bio section. This helps ensure that the |
| It is really important that you develop a very clear | | | | search engines will look at the incoming links more |
| article strategy that involves building articles that help | | | | favourably as the incoming links relate to pages that |
| develop incoming links as well as writing articles that | | | | are being linked to. |
| are specifically designed to bring in qualified traffic. | | | | This second tactic is different to the first tactic, as |
| Tactic One - Use The Articles To Build Qualified | | | | this one is about ranking you well in the search |
| Traffic | | | | engines. In this case the path of traffic is - |
| One of the steps I follow when we first start building | | | | Search Engine >>> Customised Article >>> Sales |
| an article strategy for our clients is to get them to | | | | Page |
| write five unique articles and then submit them to | | | | Using this tactic to help build your websites, natural |
| the article directories. We wait for a number of | | | | links do two things. The first element is that the |
| weeks and then use the search engines to identify | | | | more incoming natural links you get, the better you |
| who actually picked them up. Quite often you will find | | | | will rank in the search engines. Number two, the |
| that most of those that have been picked up are | | | | customized article will help prove to your customers |
| simply from the article directories. What you also | | | | that you know what you are talking about and this |
| want to do at this time is to look at your traffic logs | | | | of course builds rapport. In fact what most advanced |
| on your website. | | | | SEO strategists will do is to tell you to capture your |
| What you are looking for is those websites that are | | | | visitors email addresses on the Customised Article. |
| sending to you qualified web traffic without going | | | | This also helps you to maintain contact. |
| through the search engines. That is, the people are | | | | Look the bottom line is this, articles are a fantastic |
| reading the articles and then coming directly to your | | | | and natural way to build your credibility with your |
| website. The websites that give you this sort of | | | | visitors as well as natural incoming links however you |
| traffic are your most important clients because often | | | | do need to be very careful and have a very clear |
| what you will find is that the ratio of visitors to sales | | | | strategy as to what you want your articles to do. |
| is very high because they have read your article, | | | | Too often people simply use hit and miss tactics for |
| believe what you are saying and then decide to buy. | | | | article development and in the long run this simply will |
| By using this strategy we then contact those | | | | not give you the outcomes you want. |