| Everyone in the SEO industry is singing the | | | | |
| praises of articles and using articles to | | | | By using this strategy we then contact those |
| build traffic to their website. However there | | | | websites that are sending us the traffic and |
| are in fact two tactics you can use in | | | | offer to write articles that are unique for |
| creating articles to get you qualified | | | | them in return for a natural incoming link |
| traffic. One of the biggest issues that we | | | | for each article. Most websites will take |
| have as website developers is the threat of | | | | this opportunity with open arms and for some |
| duplicate webpages and being penalized for | | | | of my clients this process has been |
| duplicate web content. | | | | incredibly lucrative. |
| | | | |
| Essentially the problem with articles is that | | | | The other reason these companies also choose |
| articles do in fact violate the search engine | | | | to use the articles my clients write, is that |
| rules for duplicate data and the process of | | | | we tend to write articles which are more |
| simply writing one article and submitting it | | | | focused on certain keywords. This helps the |
| to a few thousand article directories really | | | | associate website with their search engine |
| does run the gauntlet with the search | | | | placement. We will often talk to the |
| engines. Whilst to this point the search | | | | associate sites to find out which keywords |
| engines do not appear to have adjusted their | | | | they want for their articles and discuss |
| algorithms regarding articles, I am sure that | | | | their actual search engine traffic. |
| will happen in the future. | | | | |
| | | | One of the other elements my team and |
| So you need to have a very clear strategy on | | | | customers also do is that we very rarely put |
| how you are using articles in your traffic | | | | the same article we provide to these clients |
| building strategies. Lets face it, you like | | | | on our own sites. In these cases what we do |
| me do not want to read the same material over | | | | is to customize or rewrite the articles so |
| and over again on the internet so when I am | | | | that they cover a similar topic but are |
| working with my clients we actually develop | | | | presented in a different form. |
| really careful strategies on how we are going | | | | |
| to use articles and what the articles use is | | | | This leads me to our second tactic … |
| going to be. | | | | |
| | | | Tactic Two - Use the Articles To Build Back |
| When we write articles at our centre we do it | | | | Links To Build Indirect Traffic |
| for two reasons - | | | | |
| | | | The second tactic is to simply write articles |
| 1. Write Articles to Build Qualified Incoming | | | | that everyone can use. The key to this tactic |
| Traffic 2. Write Articles to Build Incoming | | | | is to ensure that you use the author bio area |
| Links | | | | with a lot of caution. Ensure that every |
| | | | article includes a minimum of two, preferably |
| The best sort of links that will help | | | | three incoming links to your website. |
| influence your website traffic, are what are | | | | |
| known as natural links. That is links where | | | | One of the issues every website owner needs |
| people link to you simply because they | | | | to address is building incoming links not |
| believe in what you have to offer. Articles | | | | just to the main webpages or home page but |
| provide a natural source of incoming links | | | | more so to other webpages in your actual |
| but there is a danger. In the future it is | | | | website. In fact you want to customize all of |
| possible that Google, Yahoo or MSN may look | | | | your pages to be incoming pages with their |
| at the pages where your incoming links are | | | | own keywords. |
| sitting and compare the information on those | | | | |
| pages with others that contain incoming links | | | | What we do at this point in time is to |
| to look for duplicate content. If any of the | | | | actually write the articles that go onto the |
| search engines ever do look at this then many | | | | website. They are customized and optimized |
| of the bigger players overnight could loose | | | | for the appropriate keywords and then include |
| their positions overnight simply because they | | | | the links, with the keywords in the hypertext |
| have too many similar content pages on the | | | | of our distributed articles in the author bio |
| Internet. | | | | section. This helps ensure that the search |
| | | | engines will look at the incoming links more |
| It is really important that you develop a | | | | favourably as the incoming links relate to |
| very clear article strategy that involves | | | | pages that are being linked to. |
| building articles that help develop incoming | | | | |
| links as well as writing articles that are | | | | This second tactic is different to the first |
| specifically designed to bring in qualified | | | | tactic, as this one is about ranking you well |
| traffic. | | | | in the search engines. In this case the path |
| | | | of traffic is - |
| Tactic One - Use The Articles To Build | | | | |
| Qualified Traffic | | | | Search Engine >>> Customised Article >>> |
| | | | Sales Page |
| One of the steps I follow when we first start | | | | |
| building an article strategy for our clients | | | | Using this tactic to help build your |
| is to get them to write five unique articles | | | | websites, natural links do two things. The |
| and then submit them to the article | | | | first element is that the more incoming |
| directories. We wait for a number of weeks | | | | natural links you get, the better you will |
| and then use the search engines to identify | | | | rank in the search engines. Number two, the |
| who actually picked them up. Quite often you | | | | customized article will help prove to your |
| will find that most of those that have been | | | | customers that you know what you are talking |
| picked up are simply from the article | | | | about and this of course builds rapport. In |
| directories. What you also want to do at this | | | | fact what most advanced SEO strategists will |
| time is to look at your traffic logs on your | | | | do is to tell you to capture your visitors |
| website. | | | | email addresses on the Customised Article. |
| | | | This also helps you to maintain contact. |
| What you are looking for is those websites | | | | |
| that are sending to you qualified web traffic | | | | Look the bottom line is this, articles are a |
| without going through the search engines. | | | | fantastic and natural way to build your |
| That is, the people are reading the articles | | | | credibility with your visitors as well as |
| and then coming directly to your website. The | | | | natural incoming links however you do need to |
| websites that give you this sort of traffic | | | | be very careful and have a very clear |
| are your most important clients because often | | | | strategy as to what you want your articles to |
| what you will find is that the ratio of | | | | do. Too often people simply use hit and miss |
| visitors to sales is very high because they | | | | tactics for article development and in the |
| have read your article, believe what you are | | | | long run this simply will not give you the |
| saying and then decide to buy. | | | | outcomes you want. |