| Did you know there are 1,730 newspapers
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| | skyrocket to stardom virtually overnight.
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| published daily in the United States?
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| | If you live in a major city, check the
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| They have a combined circulation of
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| | phone book for local editorial offices.
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| nearly 62 million people. And reviews are
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| | Otherwise, contact the Associated Press
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| only one way of using them.Targeting
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| | (AP) at 50 Rockefeller Plaza, New York,
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| Special SectionsThroughout the year,
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| | NY 10020, phone 212-621-1500; United
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| newspapers put together special
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| | Press International (UPI) at 1510 H
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| supplements, which can be another
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| | Street, NW Washington, DC 20005, phone
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| bonanza. These are topic-specific:
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| | 202-898-8000; and Reuters at 3 Times
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| seniors, health, automobiles, gardening,
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| | Square, 18th Floor, New York, NY 10036,
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| college, investment, etc. Find out what's
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| | phone 646-223-4300.Hitchhike on Current
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| planned for your major daily."Lifestyle"
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| | NewsOne of the best ways to get into the
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| or "Trends" sections, known in the old
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| | news is to hitchhike with another item of
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| days as the "Women's Pages," are often a
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| | current interest. When President Bush put
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| good bet. Other more specialized sections
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| | Linda Chavez up for Secretary of Labor,
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| (Business, Real Estate, Sports) may also
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| | the controversy heated up when it came
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| welcome you, depending on the subject of
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| | out she'd had an illegal alien living in
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| your book. Frankly, you're usually better
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| | her home, doing miscellaneous chores, and
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| off in special sections. It takes a true
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| | had given the woman money. Kathy
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| book-lover to digest the book review
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| | Fitzgerald Sherman, author of A
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| pages, but all kinds of folks read the
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| | Housekeeper Is Cheaper Than a Divorce:
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| other sections. Gardeners, for instance,
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| | Why You CAN Afford to Hire Help and How
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| will have their noses buried (no pun
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| | to Get It jumped on this issue.Perhaps
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| intended) in the gardening section but
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| | your book solves a problem that has just
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| would seldom discover your book about
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| | hit the headlines. Such was the case of
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| organic gardening if it were only
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| | one clever author who had written a book
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| discussed in the book pages.Let's say you
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| | on how to stop snoring. One day his
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| have a guide to child raising. Every
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| | newspaper vigil uncovered an obscure
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| major newspaper has an education writer
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| | two-liner about a pending divorce. It
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| or editor. Articles in this section are
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| | seems the poor harried wife could no
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| read by both parents and teachers. David
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| | longer tolerate her snoring spouse. A
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| Cole suggests you target the papers with
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| | long-distance call to the presiding
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| circulations over 100,000 (there will
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| | judge, a couple of bottles of booze, and
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| probably be about 100 of them) and send a
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| | an overnighted book resulted in a
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| series of short 300-word articles
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| | front-page spread with pictures. The
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| extracted from your book for one-time
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| | judge felt this book could save the
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| use. Make sure you include "how-to" tips
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| | marriage. Picked up by the wire services,
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| and provide illustrations if
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| | the word spread swiftly; and the book
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| possible.Surely you have looked with awe
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| | went into four printings.This is one
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| and maybe envy at full-page spreads about
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| | story of many that confirm the value of a
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| authors and their books, complete with
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| | "news peg" and the hitchhiking principle.
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| numerous photographs. Worth a lot? Bet
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| | With a bit of inventive brainstorming, we
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| your sweet bippy it is! Don't buy into
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| | bet you can think of lots of ways to link
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| the idea that only famous best-selling
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| | your book with news items. Don't overlook
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| authors get that kind of coverage.
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| | writing an op-ed column as a vehicle for
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| 'Tain't so.William Zimmerman would
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| | exposure either.When something breaks in
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| testify to that. He's had spreads in the
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| | your topic area, immediately contact key
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| Washington Post, Business Week, and the
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| | media personnel. You want to establish
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| New York Times. Zimmerman, founder of
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| | yourself as a subject matter expert.
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| Guarionex Press, which published his How
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| | While the media may not use you this
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| to Tape Instant Biographies, comments,
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| | time, chances are you'll eventually get
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| "I've shown how you can leverage no money
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| | ink and air time if you're persistent
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| and gain a lot of national attention and
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| | about staying visible when things occur
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| sales." The Times feature about him
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| | in your area of expertise.To link with a
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| prompted two thousand inquiries replete
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| | breaking news story, you, of course, have
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| with countless orders for his book.The
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| | to know about it. If you're serious about
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| successful author-publisher has staying
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| | attracting more than your share of print,
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| power. Tenacity. Persistence. Bill
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| | radio, TV, and Internet coverage, you
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| Gordon, author of The Ultimate Hollywood
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| | must read the newspaper first thing every
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| Tour Book, pitched no less than thirteen
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| | morning. I (Marilyn) have bookmarked the
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| different reporters at the Los Angeles
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| | home page for the Washington Post. You
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| Times before he got one to do a story. It
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| | can read it free online by going to (And
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| first appeared in the Orange County
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| | if you want to start your day with a
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| section . . . then hit all the metro
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| | chuckle, go to where a spoof news story
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| pages a week later.Print media offers the
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| | mocks the real thing.)Tie Into Special
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| enterprising publisher a bumper crop of
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| | DatesTo add verve and flair to your
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| opportunities for promotion. Don't ignore
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| | promotional campaign, you might consult
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| the rich harvest small independent
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| | Chase's Calendar of Events to see if
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| newspapers can provide. They, too, can be
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| | there is a special day, week, or month
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| of assistance to your campaign. Alert
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| | you can hitchhike with. This directory
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| them to newsworthy activities. Press
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| | offers over 700 pages of imaginative PR
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| releases to hometown papers about author
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| | angles. It is a day-by-day resource of
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| tours filter into coverage in columns or
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| | holidays; historical anniversaries; fairs
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| feature stories. Consider contacting the
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| | and festivals; and special days, weeks,
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| media in any town where you've previously
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| | and months. It lists more than 12,000
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| lived.Don't forget the wire services.
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| | entries of national or broad regional
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| Should you be fortunate enough to lock
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| | interest.
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| into one of them, your book could
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|
