| If you want to increase the profits in
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| | (a neighborhood in New York City). At 16,
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| your MLM Business, a good starting place
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| | he visited his dad in Chicago and got a
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| is to sell more product. There are
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| | job working in a small kitchen appliance
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| hundreds of different "selling tactics"
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| | factory. One day walking home he walked
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| being taught, but I have always found
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| | past a place in Chicago called Maxwell
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| this one specific approach to work like
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| | Street. It was the equivalent of a dirty
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| magic.
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| | flea market today.
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| How in the world could ONE person sell a
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| | The main things sold on Maxwell Street
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| billion dollars worth of products? He
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| | were stolen goods - hub caps, steering
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| knew his product...and he knew it well.
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| | wheels and car radios. As he watched the
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| The one thing that snagged my attention
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| | people selling their stolen goods and
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| was how well he knew his product.
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| | people buying them, he got an idea. The
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| Which comes first? Knowledge of your
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| | next day he bought some of the items from
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| product...or selling a billion dollars
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| | the appliance factory where he worked at
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| worth of it? Obviously knowledge of your
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| | wholesale (same price as a store would
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| product comes first.
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| | pay). He then went to Maxwell Street and
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| This MLM training article is about the
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| | sold them. As he describes it, "I had
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| very important Communication Quality
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| | never been loved as a kid - I finally
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| called, "Know what you're talking about."
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| | found love. It was with my customers. I
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| The reason I mention this is because
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| | made a connection with them."
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| there is a group of characteristics an
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| | He then found out about state and county
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| MLM business professional must possess in
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| | fairs...and mastered those. He then
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| order to truly have success in speaking
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| | volunteered to do live demonstrations
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| with customers and selling products.
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| | inside of stores that carried the
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| I call these characteristics the 10
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| | manufacturer's products. He mastered
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| Communication Qualities. Once you're
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| | selling products live in stores. Then he
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| fully knowledgeable about these qualities
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| | went in front of cameras on television
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| and have the proper and correct MLM
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| | networks that sold products. You've
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| training to learn them, you will be
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| | probably heard his company name before;
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| amazed at how many prospects and
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| | Ronco. He's the man who came up with, "It
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| customers will be interested in your MLM
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| | slices and dices..., but wait, that's not
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| business and/or products.
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| | all...you'll also get...," and "If you
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| I was watching a TV infomercial not long
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| | order now you get absolutely FREE..."
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| ago of a guy who was selling cutting
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| | To date, he has personally sold over one
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| knives. I became greatly impressed with
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| | billion dollars worth of products.
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| the knowledge of the sales person. By the
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| | You see, because he was the one working
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| way he presented his knives I could tell
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| | in the factory making those knives he
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| he really knew everything one could know
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| | KNEW HIS PRODUCT!
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| about knives.
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| | My whole interest in this was stimulated
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| I'll admit, in the beginning I was
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| | by his knowledge of knives. It was THIS
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| listening, trying to find a hole in what
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| | quality of "know what you're talking
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| he was talking about.
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| | about" that jumped out and grabbed my
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| The more I listened the more I could see
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| | attention. When you know what you're
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| and hear, "This man knows about knives!"
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| | talking about, prospects really admire it
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| There wasn't one part of a knife he
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| | because your knowledge can help them get
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| didn't know about - and he demonstrated
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| | what they want.
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| to me why he was right...and he discussed
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| | Your downline will also greatly admire
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| it so clearly that anyone could have
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| | you if you know what you're talking
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| understood it.
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| | about...and they will follow you. If you
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| He did several demonstrations with his
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| | invent answers to their questions
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| knives - everything from cutting a can in
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| | (instead of knowing what you're talking
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| half to cutting other knives in half with
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| | about) - they quickly learn you will say
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| his knife. He did everything without
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| | anything (truth or not) to get them to
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| making me feel stupid for my lack of
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| | buy the product or sign up in your
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| knowledge about knives. He did this
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| | downline...and they won't.
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| without being too assertive
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| | This doesn't mean you have to work at a
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| (Communication Quality #4). In fact, the
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| | manufacturer to know all about the
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| more I watched this man the more I
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| | products you sell in your MLM business.
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| realized he was using all 10 of the
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| | It also doesn't mean you have to have a
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| Communication Qualities.
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| | master's degree in nutrition to sell a
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| Very rarely have I seen all the qualities
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| | nutrition product. The thing that
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| in one person. Now, I didn't personally
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| | impressed me the most was that Ron Popeil
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| talk to him to see if he was "truly
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| | talked in such simple language that
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| interested in me." But in the way he
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| | everyone could understand it.
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| delivered his knowledge to me I could
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| | He never tried to impress his audience
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| tell that he had researched everything
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| | with big words. He would say things like,
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| about his knives. He explained what a
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| | "The steel this knife is made out of is
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| good knife was, and then told where the
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| | tough - look how tough it is"...and then
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| largest cost is in a knife and why you
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| | he would demonstrate it. He didn't try to
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| (the listener) didn't need to have that
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| | explain the difference between anodizing
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| in your kitchen knives. He gave a "no
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| | (pronounced an'a-diz') and case hardening
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| questions asked, money back guarantee."
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| | (two processes used to make steel hard
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| That certainly sounded like he was
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| | and durable).
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| "interested" in me.
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| | He instead would demonstrate for you what
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| I bought the knives. The whole set.
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| | he wanted to communicate. It's the sign
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| Intrigued with his charisma, I started
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| | of a true communicator - to know
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| researching him. Ha! Guess what I found?
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| | everything about something, but to
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| He has sold over one billion dollars
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| | communicate it simply to make it very
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| worth of goods! NOT through a downline of
| |
| | easy for the prospect to make a decision.
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| thousands of people...or a company with
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| | Be knowledgeable about your MLM business.
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| hundreds or thousands of stores...but he
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| | Know everything there is to know about
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| personally has sold a billion dollars
| |
| | the products you sell. Then, when you
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| worth of goods!
| |
| | find people who can benefit from your
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| His name is Ron Popeil. His mother and
| |
| | business and/or your products, you can
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| father split up when he was three.
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| | confidently help them get what they want.
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| Neither parent wanted him or his brother.
| |
| | It's this kind of knowledge that really
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| So he grew up on the streets in the Bronx
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| | pays you in network marketing.
|
