| Let me start by asking ? ?What did you
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| | or article writing is actually getting
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| think of the headline?? Well it must
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| | the person past the headline. Once you
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| have been pretty enticing for you to be
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| | have done that, it is much easier to get
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| reading this article. True. Course it
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| | them to buy or read your article.
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| was! The key to writing a successful
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| | Aspect 3 ? The Headline Must Be
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| article is to first have someone actually
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| | Believable
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| read the article and you can only achieve
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| | One of the biggest mistakes that all
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| that if your headline in enticing. If
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| | writers make is to make outrageously
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| your article headline is boring or does
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| | crazy claims. In fact the more
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| not stand out then no one is going to
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| | outrageous the more unlikely people will
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| want to read your article.
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| | read your article. I had a colleague a
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| There are in fact three aspects of your
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| | few years ago who wanted to prove this
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| article headline that you need to
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| | point. He simply put an advert in the
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| consider and they are ?
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| | paper saying we were going to give
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| 1. The Headline Must Be Enticing
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| | anybody who rang him $50 cash. How many
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| 2. The Headline Must Be Descriptive
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| | calls do you think he got?
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| 3. The Headline Must Be Believable
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| | Absolutely None!
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| Aspect 1 ? The Headline Must Be Enticing
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| | Why because nobody believed anyone would
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| Let me ask ? ?What was it that made that
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| | be silly enough just to give you $50 cash
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| headline enticing to you?? Think about
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| | however his offer was legitimate.
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| it really carefully. If we dissect this
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| | Let me give you another experience of my
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| headline there are two components to it
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| | own. I developed a computer training
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| that would have attracted you. The first
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| | course that I new would get people
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| component was the fact that we are
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| | employed. The course went over three
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| talking about a Headline that reaps
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| | weeks and I new with 100% certainty that
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| $300,000 plus the added element of Cash.
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| | everyone who attended and followed our
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| The second element that would have
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| | process would get a job. I even backed
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| attracted you as an article writer is
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| | it up with a guarantee. My guarantee
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| that is says, ?Outstanding Headline
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| | basically said that if you did not get a
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| Reaps?. This particular headline I
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| | job within 4 weeks of finishing our
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| created was market focused because every
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| | course and passing all the exams, I would
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| professional article writer wants to
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| | guarantee to give you a full time job.
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| write headlines for their articles that
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| | Now if you saw that guarantee what would
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| are going to get readers in and make them
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| | you think? Well to my surprise, I
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| money.
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| | actually had no takers. All I had was
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| When you are writing your own headlines,
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| | employment agencies asking me what jobs I
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| write five or six different versions of
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| | needed full. They totally missed the
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| your headlines and get a few friends to
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| | point in our program. I should say I was
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| pick which headline they are most likely
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| | genuine about our program but nobody took
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| to pickup and read. Further to that, the
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| | it up simply because they thought it was
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| key to successful headline writing is to
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| | a scam.
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| actually look at what other writers are
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| | The one thing I learnt is that even if
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| using for their headlines and to learn
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| | you are absolutely 100% genuine with your
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| from them. Look at what articles people
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| | offer, if the believability factor in
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| are reading. Visit various Article
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| | your headline is low, then people will
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| Directories and find out what are the top
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| | not read your article. I could have
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| viewed articles in the section you are
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| | easily in the headline above made
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| writing for. Find out what their
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| | ridiculous claims like ?Outstanding
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| headlines are and what makes their
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| | headline reaps $40 billion dollars cash?.
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| headlines standout and then structure
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| | What would your reaction have been then?
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| your own headlines along the same lines.
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| | Yeah Right! Or What A Load of Rubbish.
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| NOTE: Do not copy their headlines though
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| | I have seen many claims in article
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| for two reasons. One is that you are
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| | headlines, the key to all successful
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| breaching copyright laws which can lead
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| | headlines is that in the headline their
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| you into a lot of legal trouble and two,
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| | must be a backup or supporting evidence.
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| people know when you are duplicating
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| | For example, how many times on the
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| headlines and that devalues the quality
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| | internet do you read articles that say,
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| of your article. People want to see
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| | ?We have the Cure For Cancer?? Way to
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| unique articles and headlines not those
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| | many, would you believe that headline.
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| ripped off from others. You are smart
| |
| | Course not, your instant reaction would
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| enough to create your own great headlines
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| | be this is a scam. However, if you wrote
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| so do not steal from others.
| |
| | a headline that said ?Cure for Cancer
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| Aspect 2 ? The Headline Must Be
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| | Proven By {Substitute name Of University}
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| Descriptive
| |
| | University? then I could pretty much
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| The headline above could have been
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| | guarantee everyone would read that
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| written in the following way ?Headline
| |
| | article. Simply because your claim was
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| Gets Lots of Business? or ?Three Ways to
| |
| | believable and backed up by a reputable
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| make Your Headlines Effective.? Whilst
| |
| | organization, It has that believability
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| each of those headlines would certainly
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| | factor.
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| get readers, the one above ?Outstanding
| |
| | Note well, I want to give you a bit of
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| Headline Reaps In $300,000 Cash? will
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| | friendly advice. If you cannot back up
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| always pull in more simply because of its
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| | your claim that the named university did
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| descriptive nature.
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| | not support your claim, then expect a
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| The first part of the headline,
| |
| | visit from law enforcement authorities
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| ?Outstanding Headline? tells you that
| |
| | and you will most likely find yourself in
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| there is something special about the
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| | court.
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| Headline. Because it did not tell you
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| | One thing I have learnt is that there is
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| what the headline was, you are then
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| | no magical skill for writing Fantastic,
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| intrigued to find out what the headline
| |
| | Great and Outstanding Headlines, it
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| was. The word ?Reaps? is really
| |
| | simply requires testing and measuring and
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| descriptive. When you imagine the word
| |
| | learning what stimulates the reader. One
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| ?reaps? you might think of Scrooge Mcduck
| |
| | of the key things you need to consider is
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| sitting in his money vault as the money
| |
| | that once you have written your articles
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| comes in and he is sitting on the
| |
| | go back to the article directories and
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| mountain of cash throwing it up into the
| |
| | see how many people actually read your
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| air. The last really descriptive word is
| |
| | articles. This will tell you just how
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| ?Cash?. When we think of bringing in
| |
| | successful you have been.
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| three hundred thousand dollars worth of
| |
| | I have written many articles where the
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| business that is not the same as brining
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| | Headline I thought was incredibly weak
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| in three hundred thousand dollars of
| |
| | but actually pulled larger reader numbers
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| cash. The word ?Cash? implies that you
| |
| | than the one I planned to pull big
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| already have the money in your hot little
| |
| | numbers. The bottom line is to test and
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| hand and you can go out and spend it.
| |
| | measure all of your headlines, do not
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| Notice a key thing about this headline is
| |
| | just submit your articles to article
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| that it really does play on your
| |
| | directories and forget about them. Go
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| imagination and your perceptions. That
| |
| | back and see the comments people have
|
| is why using lots of descriptive words in
| |
| | left the number of visitors and any
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| a headline will help people relate to
| |
| | ratings they may have given you. This
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| what you are talking about and get you to
| |
| | information will tell you how to improve
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| read. 90% of the battle in copywriting
| |
| | and more importantly what people want.
|
