| Let me start by asking ? ?What did you think of the | | | | it is much easier to get them to buy or read your |
| headline?? Well it must have been pretty enticing for | | | | article. |
| you to be reading this article. True. Course it was! | | | | Aspect 3 ? The Headline Must Be Believable |
| The key to writing a successful article is to first have | | | | One of the biggest mistakes that all writers make is |
| someone actually read the article and you can only | | | | to make outrageously crazy claims. In fact the more |
| achieve that if your headline in enticing. If your article | | | | outrageous the more unlikely people will read your |
| headline is boring or does not stand out then no one | | | | article. I had a colleague a few years ago who |
| is going to want to read your article. | | | | wanted to prove this point. He simply put an advert |
| There are in fact three aspects of your article | | | | in the paper saying we were going to give anybody |
| headline that you need to consider and they are ? | | | | who rang him $50 cash. How many calls do you think |
| 1. The Headline Must Be Enticing | | | | he got? |
| 2. The Headline Must Be Descriptive | | | | Absolutely None! |
| 3. The Headline Must Be Believable | | | | Why because nobody believed anyone would be silly |
| Aspect 1 ? The Headline Must Be Enticing | | | | enough just to give you $50 cash however his offer |
| Let me ask ? ?What was it that made that headline | | | | was legitimate. |
| enticing to you?? Think about it really carefully. If we | | | | Let me give you another experience of my own. I |
| dissect this headline there are two components to it | | | | developed a computer training course that I new |
| that would have attracted you. The first component | | | | would get people employed. The course went over |
| was the fact that we are talking about a Headline | | | | three weeks and I new with 100% certainty that |
| that reaps $300,000 plus the added element of Cash. | | | | everyone who attended and followed our process |
| The second element that would have attracted you | | | | would get a job. I even backed it up with a |
| as an article writer is that is says, ?Outstanding | | | | guarantee. My guarantee basically said that if you did |
| Headline Reaps?. This particular headline I created | | | | not get a job within 4 weeks of finishing our course |
| was market focused because every professional | | | | and passing all the exams, I would guarantee to give |
| article writer wants to write headlines for their | | | | you a full time job. |
| articles that are going to get readers in and make | | | | Now if you saw that guarantee what would you |
| them money. | | | | think? Well to my surprise, I actually had no takers. |
| When you are writing your own headlines, write five | | | | All I had was employment agencies asking me what |
| or six different versions of your headlines and get a | | | | jobs I needed full. They totally missed the point in |
| few friends to pick which headline they are most | | | | our program. I should say I was genuine about our |
| likely to pickup and read. Further to that, the key to | | | | program but nobody took it up simply because they |
| successful headline writing is to actually look at what | | | | thought it was a scam. |
| other writers are using for their headlines and to learn | | | | The one thing I learnt is that even if you are |
| from them. Look at what articles people are reading. | | | | absolutely 100% genuine with your offer, if the |
| Visit various Article Directories and find out what are | | | | believability factor in your headline is low, then people |
| the top viewed articles in the section you are writing | | | | will not read your article. I could have easily in the |
| for. Find out what their headlines are and what | | | | headline above made ridiculous claims like |
| makes their headlines standout and then structure | | | | ?Outstanding headline reaps $40 billion dollars cash?. |
| your own headlines along the same lines. NOTE: Do | | | | What would your reaction have been then? Yeah |
| not copy their headlines though for two reasons. One | | | | Right! Or What A Load of Rubbish. |
| is that you are breaching copyright laws which can | | | | I have seen many claims in article headlines, the key |
| lead you into a lot of legal trouble and two, people | | | | to all successful headlines is that in the headline their |
| know when you are duplicating headlines and that | | | | must be a backup or supporting evidence. For |
| devalues the quality of your article. People want to | | | | example, how many times on the internet do you |
| see unique articles and headlines not those ripped off | | | | read articles that say, ?We have the Cure For |
| from others. You are smart enough to create your | | | | Cancer?? Way to many, would you believe that |
| own great headlines so do not steal from others. | | | | headline. Course not, your instant reaction would be |
| Aspect 2 ? The Headline Must Be Descriptive | | | | this is a scam. However, if you wrote a headline that |
| The headline above could have been written in the | | | | said ?Cure for Cancer Proven By {Substitute name |
| following way ?Headline Gets Lots of Business? or | | | | Of University} University? then I could pretty much |
| ?Three Ways to make Your Headlines Effective.? | | | | guarantee everyone would read that article. Simply |
| Whilst each of those headlines would certainly get | | | | because your claim was believable and backed up by |
| readers, the one above ?Outstanding Headline Reaps | | | | a reputable organization, It has that believability |
| In $300,000 Cash? will always pull in more simply | | | | factor. |
| because of its descriptive nature. | | | | Note well, I want to give you a bit of friendly advice. |
| The first part of the headline, ?Outstanding Headline? | | | | If you cannot back up your claim that the named |
| tells you that there is something special about the | | | | university did not support your claim, then expect a |
| Headline. Because it did not tell you what the headline | | | | visit from law enforcement authorities and you will |
| was, you are then intrigued to find out what the | | | | most likely find yourself in court. |
| headline was. The word ?Reaps? is really descriptive. | | | | One thing I have learnt is that there is no magical skill |
| When you imagine the word ?reaps? you might think | | | | for writing Fantastic, Great and Outstanding |
| of Scrooge Mcduck sitting in his money vault as the | | | | Headlines, it simply requires testing and measuring and |
| money comes in and he is sitting on the mountain of | | | | learning what stimulates the reader. One of the key |
| cash throwing it up into the air. The last really | | | | things you need to consider is that once you have |
| descriptive word is ?Cash?. When we think of bringing | | | | written your articles go back to the article directories |
| in three hundred thousand dollars worth of business | | | | and see how many people actually read your articles. |
| that is not the same as brining in three hundred | | | | This will tell you just how successful you have been. |
| thousand dollars of cash. The word ?Cash? implies | | | | I have written many articles where the Headline I |
| that you already have the money in your hot little | | | | thought was incredibly weak but actually pulled larger |
| hand and you can go out and spend it. | | | | reader numbers than the one I planned to pull big |
| Notice a key thing about this headline is that it really | | | | numbers. The bottom line is to test and measure all |
| does play on your imagination and your perceptions. | | | | of your headlines, do not just submit your articles to |
| That is why using lots of descriptive words in a | | | | article directories and forget about them. Go back |
| headline will help people relate to what you are talking | | | | and see the comments people have left the number |
| about and get you to read. 90% of the battle in | | | | of visitors and any ratings they may have given you. |
| copywriting or article writing is actually getting the | | | | This information will tell you how to improve and |
| person past the headline. Once you have done that, | | | | more importantly what people want. |