| Certain brands are known and recognised the world | | | | While no other design has – or likely ever will |
| over and much has to be said about the people who | | | | – emulate the success of the origin, it's hard to |
| came up with the idea and then spread the world. | | | | find a tourist shop that doesn't have at least one |
| Coca Cola is drunk in every continent on the planet, | | | | homage to the original. In fact the original NY design |
| all internet users know what Google is and now, with | | | | is often sold overseas and worn by people who have |
| the popularity of travel rising, the 'I Love New York' | | | | never been to the states. |
| t-shirt is instantly recognisable. | | | | Twenty years ago New York City was awash with |
| Such is the popularity of this and of these t-shirts | | | | crime and visitors had to be careful which areas they |
| slogan – known more commonly with a bright red | | | | visited. It has since been transformed into one of the |
| love heart and just the initials NY for the American | | | | most desirable places to go and often tops lists of |
| city - that they have been imitated and adopted the | | | | must see cities of the world. While the stamping out |
| world over, and not just by other locations. | | | | of crime and graffiti started this transformation, it |
| While it is now possible to easily find t-shirts declaring | | | | was the successful marketing of the city – in |
| the wearer's love for any city, country or state that | | | | particular through the simple ‘I Love New |
| can easily be cut down to two letters although some | | | | York’ slogan that got people's mindsets changing. |
| – such as LA – work a lot better than others. | | | | As a result of the improvement in the Big Apple it is |
| Beijing's t-shirt, for example, raises many eyebrows | | | | one of the most visited and re-visited cities in the |
| when worn in the western world. | | | | world, with the number of New York flights |
| It's not just locations that use this format as others | | | | increasing year on year. Of course with attractions |
| have been getting in on the act. The most famous | | | | such as Madison Square Garden, Central Park and Ellis |
| of these is probably British pop singer Will Young, | | | | Island to visit, the city has much to offer visitors. |
| who brought out an edition of the slogan simply with | | | | Nothing, however, says you've been to New York |
| this own initials, WY, in place of the standard NY. | | | | like a 'I Love NY' t-shirt! |