New York SEO - Search Engine Optimization and Internet Marketing

Promoting a state versus promoting a productbe curious about. You've heard the phrase "content is
requires different mindsets. In the first case, a stateking" hundreds of times. An excellent SEO strategy
encompasses many facets - downtown, historicalfor a web site promoting New York would be to
attractions, museums, demographics, environmentalprovide useful information that not only fulfills the
initiatives, industrial zones and many other topics thattourism need, but also covers history, operating
would interest visitors. In the second case, promotinghours, and even testimonials.
a product imposes a narrower focus. You feature theWhat do people want to know when they're planning
product - how it's manufactured, how it can benefita trip to the Big Apple? Hotels and restaurants
users and sellers' payment options. Since selling aobviously. An SEO expert would probably contact a
product is more concentrated, the target audience isfew major hotels and ask about reciprocal links.
defined and sales objectives are more clearlyTake a restaurant entrepreneur in Manhattan who
established.does brisk business. If he averages about US$50,000
Promoting a state is a more complex activity,a week from walk-in customers, imagine how much
whether or not it's for the public sector (citymore his restaurant could make if he had a web site
governments) or private sector (travel agencies orthat ranked well with the search engines. This means
tour organizers).his retaurant would make it to the first two pages of
State or product - different approaches, differentsay Google or Yahoo every time a surfer types
outcomes. Both, however, share a common thread."New York restaurants" or "places to eat in
For any type of online promotion or advertising toManhattan" on the search engine box. This is proof
work, search engine optimization must be the guidingthat his SEO provider knew what keywords to
principle.target and used a number of ways to attract visitor
SEO for state of New Yorktraffic.
Why is it important for New York-based companiesIn addition to foot traffic to their physical locations,
and organizations to use SEO strategies?businesses in New York could increase business by
Reason: to attract the correct target audience soalso establishing an online presence powered by good
that web site operators and owners can pull inSEO practices.
substantial traffic. To pull in substantial traffic, theThe present economic crisis and fierce competition
web site must look professional, comply with searchmake SEO indispensable. Business people are not the
engine requirements (look and feel), offer qualityonly ones who benefit. Here are some individuals
content, and encourage repeat visits or convert visitsgroups/organizations that could use SEO to their
into points of sale.advantage:
If the city government, for instance, wants toInvestment brokers
promote the best spots to visit in downtownDoctors
Manhattan, its web site must zero in on thePsychologists
downtown core by using keywords that areAntique collectors
frequently used by people when looking up NewHobbyists
York. The following elements therefore must beSymphony orchestras
featured with relevant information (this is not aStudent credit unions
comprehensive list):Environmental lobbyists
Statue of LibertyRestaurateurs
Central ParkSpa operators
United NationsMassage clinics
SohoFashion consultants
Metropolitan Museum of New YorkTour operators
Cornell University, Vassar and NYUInsurance companies
Wall StreetReal estate agents
New York SubwayPet supplies store
ChinatownChambers of commerce
The boroughs (Brookly, Long Island, Bronx, etc)As you can see from the list, there's a New York
Sloan Kettering Cancer CenterSEO package for everyone!
And many other spots that a first-time visitor would