| "Adds More Senior Talent to Meet Growing Client | | | | economic confusion, clients are still relying on |
| Needs" | | | | specialized knowledge to strengthen their positions." |
| | | | | |
| Makovsky + Company announced today Marian | | | | Prior to joining Makovsky, Cutler served as senior |
| Cutler has joined the firm as senior vice president in | | | | vice president for New York-based BMC |
| its Health Practice. A veteran healthcare specialist, | | | | Communications. She was also vice president, |
| Cutler brings nearly 20 years of experience in | | | | corporate communications for Eurand |
| biopharma corporate and product communications. | | | | Pharmaceuticals, addressing marketing |
| | | | | communications and milestone-related brand issues. |
| "Healthcare companies face pressing reputation | | | | |
| challenges and Marian adds payer and biopharma | | | | Her previous work also includes serving as vice |
| experiences to our agency-wide commitment in | | | | president, corporate communications for Health Net, |
| bringing clients expertise that can improve their | | | | Inc., where she led internal and external |
| success possibilities," said Gil Bashe, executive vice | | | | communications, and as executive director with |
| president and practice director, Makovsky + | | | | Novartis Pharmaceuticals, leading their respiratory, |
| Company. "At a time of great customer | | | | gastrointestinal and transplant portfolios. |
| convergence, Marian adds essential insight to | | | | |
| healthcare communications." | | | | About Makovsky + Company |
| | | | | |
| Cutler brings to Makovsky clients experience in | | | | Founded in 1979, Makovsky + Company ( is one of |
| managing marketing-communications campaigns for | | | | the nation's leading independent global public relations |
| pharmaceutical, biotechnology and medical insurance | | | | and investor relations consultancies, focused in |
| companies. She has directed programs across a broad | | | | financial services, professional services, health care, |
| range of therapeutic areas, including neurology, | | | | technology, branding and investor relations. The firm |
| cardiology, diabetes, respiratory, psychiatry, arthritis | | | | attributes its success to its original vision: that the |
| and gastrointestinal disorders. | | | | Power of Specialized Thinking™ is the best way to |
| | | | | build reputation, sales and fair valuation for a client. |
| "Communications must draw on senior-level insight, | | | | Based in New York City, the firm has agency |
| and thanks to our talent depth, we have been able | | | | partners in more than 20 countries and in 35 U.S. |
| to help clients address the turmoil in their business | | | | cities through IPREX (IPREX.com), the third largest |
| sectors," notes Ken Makovsky, founder and | | | | worldwide public relations agency partnership, of |
| president, Makovsky + Company. "In these times of | | | | which Makovsky is a founder. |