| Local search domination is one of the latest | | | | relevant results to the users. They periodically change |
| buzzwords in the ever-evolving field of search engine | | | | the algorithms to make them more useful and |
| optimization (SEO). The recent changes in listing | | | | relevant for the user. One of the recent changes in |
| priorities of major search engines have catalyzed | | | | the algorithms paved way for the emergence of local |
| more activities and debates on this issue. For those | | | | search domination. |
| who may not have much understanding about SEO | | | | Details |
| and the importance of local search optimization, here | | | | Conventionally, when you searched for a particular |
| are a few basic concepts. | | | | keyword - for example, using the keyword "hotels", |
| Search Engine Optimization | | | | the search engines used to show a universal result. |
| In simple words, it is the process of making the | | | | The page contained same results irrespective of the |
| websites appears in top ranking of search results of | | | | location from which you searched. That is, there was |
| it for a set of keywords. Studies have shown that a | | | | no difference whether you searched from New York |
| majority of people only check the websites in the | | | | or Moscow. |
| first page of the search results. Some studies even | | | | However, the recent changes in the search engine |
| say the first few entries get the most priority. | | | | algorithms have triggered changes in the search |
| It means if a website is buried inside the search | | | | engine results - and forced commercial websites to |
| results of them, it may not get the desired traffic - | | | | take steps for local search domination. Theoretically |
| even if that website provides the best service and | | | | speaking, if you search from Moscow you will get |
| comprehensive information. Therefore, getting the | | | | results of hotels in Moscow and if you search from |
| top ranking in search engine is as important as, if not | | | | New York you will get results of hotels in New York. |
| more important than, creating a great design or | | | | In practice, this may not be very visible and true in |
| writing engaging content. SEO is a vast topic. Almost | | | | the case of all the cities. |
| all commercial websites spent a lot of money for | | | | A visible change has occurred when people search |
| maintaining their search domination. In this article, the | | | | for "New York hotels". Now, search engines - take |
| focus is on what is known as local search domination. | | | | for example Google - show a map of New York with |
| How It Emerged | | | | exact location of hotels. The conventional top-ranked |
| People behind search engines, be it Google, Yahoo, | | | | websites appear below this geography-specific list. |
| Ask, Bing, or any other, strive to produce the most | | | | |