| In the news: General Motors---world’s number | | | | According to Steve Shannon, GM’s general |
| one automaker and producer of GM window | | | | manager for Buick, the brand is not embarrassed by |
| regulator -- have presented two new Buick models | | | | its appeal to a demographic that is referred to as |
| during a press conference lunch held in New York. | | | | simply as “grown-ups”. He also added, |
| The presentation of the Buick models was made | | | | “They pay cash, they’re not credit |
| way ahead of next week’s opening of the New | | | | challenged. So these are virtuous, wonderful |
| York Auto Show. The Buick models that were | | | | consumers. They can appreciate nicer things, they |
| unveiled include the LaCrosse Super and the larger | | | | can afford nicer things.” Plus many of them |
| Lucerne Super which both reflects the effort of the | | | | would likely appreciate a little more power under the |
| automaker in reviving the Buick brand. | | | | hood. |
| The two new Buick models were given more | | | | The “Super” name will be added to some |
| horsepower coupled with nice interior touches. Buick | | | | Buick models to reflect performance-oriented |
| stressed that it is not trying to attract younger | | | | versions with upgraded powertrains and suspensions. |
| audience which is contrary to what most outside GM | | | | And to differentiate the cars from other Buick cars |
| insist that the brand needs to survive. On the other | | | | they will bear distinctive exterior markings. |
| hand Buick would like to attract a new generation of | | | | The Buick LaCrosse is the brand’s most |
| older buyers. The average age of a Buick sedan | | | | affordable model and will be given a slight makeover |
| owner is 65 however today’s 65-year olds no | | | | coupled with some exterior modifications. Both of the |
| longer fit the stereotype of the weakling | | | | Buick LaCrosse Super and Lucerne Super are to be |
| white-shoed retiree in which Buick was popularly | | | | equipped with larger and more powerful engines pus |
| associated with. | | | | both of these models will also have interior upgrades. |