Discover an Emerging Market For Tap Water Filters

Last year, a salesman peddling tap water filtersnot remove small organisms from the water.
would have seen little reason to visit a New YorkWhen a filtration system uses a combination of
City restaurant. Federal authorities had proclaimedcarbon filters and ceramic filters, then the water
that the city water in New York had a purity thatcoming from the tap is free of both harmful
was almost unmatched throughout the world.chemicals and unwanted micro-organisms. For that
Restaurant owners in New York City thus lacked anyreason, some restaurant owners have chosen to
motivation for investing in tap water filters.install filtration systems that contain that beneficial
Now that situation is about to change. Water testingcombination (activated carbon and ceramic filters).
performed in 2004 revealed the presence ofDistillers provide restaurant owners with an
copepods in New York City water. While thealternative to the combination filter. In a distiller,
Environmental Protection Agency has stated that thewater is first converted to steam, and then
health of humans can not be harmed by the drinkingcondensed back into water. The distillation process
of water containing copepods, still, restaurant ownersremoves particles and dissolved solids; it also kills any
in New York City do not want such organisms in theirmicro-organisms in the water.
tap water.Restaurant owners, who expect to profit from the
For the first time in recent memory, restaurantuse of distillers, can logically include distillers among
owners in New York City are studying the availablethe filtration systems that they want to study. For a
information about tap water filters. Those restauranthomeowner, however, tap water filters are a much
owners know that copepods are tiny crustaceans.more sensible choice. The homeowner does not
Those restaurant owners also know that customersexpect to profit from achieving one of his or her
who seek to maintain a kosher diet refuse to eatprimary goals.
crustaceans.What is that goal? For most homeowners it is the
In other words, New York restaurants with a highability to provide every resident of a given home
percentage of Jewish customers stand in danger ofwith clean, pure, great-tasting water. As homeowners
losing those customers, should they decide not tosurvey the various features on the available tap
invest in tap water filters. On the other hand, awater filters they are turning more and more to one
restaurant that filters its tap water might expect toparticular filter.
eliminate from that water any of the non-kosherHomeowners can not count solely on carbon
copepods. Such a restaurant could then hope toactivation to remove any micro-organisms from the
retain its Jewish customers.water. They can however feel comfortable relying on
The restaurant owners in New York City are learningcarbon filters with ion exchange and micron filtration.
that they have an opportunity to choose fromMoreover, unlike a distiller, a filtration system such as
among several different filtering systems. Somethat just described can be readily installed in a home.
restaurant owners might have looked first at theThe homeowner who has elected to put-in such a
prospect of pumping their water into special carafes.system has made a wise choice. More importantly,
Those carafes contain a carbon-activated filter, onethat same homeowner has made what water
that absorbs harmful chemicals. Yet such carafes canspecialists now point to as the safest choice.