| While folks from the heartland of America
| |
| | include and introduction and a
|
| might believe the Big Apple is simply New
| |
| | reinforcement of its message for people
|
| York City and possibly Long Island, those
| |
| | who already know the business.
|
| of us who live in the New York
| |
| | The individual sales message might change
|
| Metropolitan Area know better. When the
| |
| | over the years, but the reinforcement of
|
| Census Bureau last looked at the
| |
| | whom, where and when must always be in
|
| population numbers in 2005, the
| |
| | place.
|
| NY-NJ-CT-PA Combined Statistical Area
| |
| | Video Makes A Difference
|
| (CSA) had just under 22 million
| |
| | Many small businesses tend to go to print
|
| residents, compared to New York City's
| |
| | and radio advertising first to get their
|
| 8.2 million.
| |
| | feet wet. While both are good and can
|
| The NY-NJ-CT-PA Combined Statistical Area
| |
| | reach certain consumers, television
|
| actually covers 30 county jurisdictions
| |
| | generally reaches a larger audience.
|
| located in these four states. The
| |
| | The added advantage of video
|
| Tri-State Area as it is commonly known
| |
| | dissemination of a company's sales
|
| (sometimes called the Tri-State Region)
| |
| | message is that the consumer can be
|
| is comprised mostly of counties in New
| |
| | reached with audio and visual
|
| York, New Jersey and Connecticut - only
| |
| | presentations. Even if the television
|
| one of the counties is located in
| |
| | viewer is not watching your message, they
|
| Pennsylvania.
| |
| | can certainly hear it in the background.
|
| The Census Bureau tells us that
| |
| | The advertising industry has
|
| one-in-fourteen Americans live in the New
| |
| | traditionally cited video as being a more
|
| York City Metro area. In fact, the
| |
| | effective means of conveying a sales
|
| population of NYC proper is larger than
| |
| | message.
|
| that of 39 of the U.S. states.
| |
| | When developing a video advertising
|
| The Challenges Of Doing Business In
| |
| | campaign for television, it is important
|
| America's Largest Metro
| |
| | to understand the importance of both
|
| All businesses, large and small, have one
| |
| | video and audio in the message delivery
|
| common problem. The problem that faces
| |
| | process. Apryl Duncan, the advertising
|
| business owners is how to get their sales
| |
| | expert at About, recommends that one
|
| message out in a congested marketplace.
| |
| | should see their television commercial
|
| There is no area in the United States
| |
| | with the sound off and listen to the
|
| more congested than the Big Apple and its
| |
| | message without looking at the video
|
| surrounding suburbs.
| |
| | element. She advises that consumers
|
| To an outsider, NYC might be
| |
| | should be able to, "identify the benefits
|
| block-after-block of apartment buildings
| |
| | of purchasing a product" just from the
|
| and small tenements with mom-and-pop
| |
| | audio and just from the video.
|
| shops at street level. In the five
| |
| | Video Advertising Is Not As Expensive As
|
| boroughs of N.Y. City, the Bronx,
| |
| | One Might Suspect
|
| Brooklyn, Manhattan, Queens and Staten
| |
| | With a minimum of three-dozen television
|
| Island, one can find neighborhoods that
| |
| | stations located just in New York Metro
|
| look as they do in the movies, but
| |
| | Area, businesses will find an
|
| single-tenant housing is just as common
| |
| | overabundance of television advertising
|
| as apartments and condominiums.
| |
| | available at a wide range of prices. TV
|
| Neighborhood mom-and-pop stores usually
| |
| | advertising costs range so much that
|
| rely on their neighbors to keep their
| |
| | nearly every businessperson can afford to
|
| doors open, but having a neighborhood
| |
| | invest in the television market.
|
| store or restaurant is no guarantee of a
| |
| | For most, finding the right ad agency or
|
| business' success. Many mom-and-pop's
| |
| | video production company to help them
|
| have to turn to local advertising in
| |
| | develop their television ads might be
|
| order to keep their own businesses alive
| |
| | their biggest expense. But, when one
|
| and growing.
| |
| | factors video production costs over the
|
| Out in the suburbs of the NY metro - in
| |
| | lifetime of the ad campaign, the cost
|
| places like Bridgeport, Connecticut,
| |
| | factor is low enough to make it an
|
| Newark and Trenton, New Jersey -
| |
| | affordable investment for most small-,
|
| advertising is as essential as a
| |
| | medium- and large-companies.
|
| telephone and electricity.
| |
| | If a company is able to develop an
|
| Advertising Is More Than A One-Trick Pony
| |
| | "evergreen" advertisement - one as
|
| Many small business owners have a
| |
| | effective five years from now as it is
|
| misunderstanding of the role of
| |
| | today, no matter the season - then the
|
| advertising in their business. Over the
| |
| | video ad will pay for itself over many
|
| years, I have heard many people say that
| |
| | years. Although the development of a good
|
| they "had tried advertising once, and it
| |
| | "evergreen" ad campaign can produce
|
| did not work." This shows a real lack of
| |
| | long-term sales results, most large
|
| understanding about the role of
| |
| | businesses and major corporate clients
|
| advertising in business.
| |
| | tend to update their commercials every
|
| We already know who Pepsi and Budweiser
| |
| | couple months. For the corporate
|
| are in the beverages industry, and we
| |
| | advertiser, keeping their message fresh
|
| recognize Kellogg's and Campbell Soup in
| |
| | is just as important as creating a sales
|
| the food industry, so why do they keep
| |
| | message that will produce results.
|
| showing us their advertising? Simply put,
| |
| | In Conclusion...
|
| these major corporations have recognized
| |
| | Whether you are new to television
|
| that the fickle consumer needs to be
| |
| | advertising or an old pro, finding the
|
| reminded constantly why they should buy a
| |
| | right advertising agency or video
|
| product and where they can buy it. The
| |
| | production company to serve the needs of
|
| only way they can remind us of their
| |
| | your company will help increase your
|
| corporate identity is to keep bringing
| |
| | sales and more importantly, improve your
|
| their message into our lives.
| |
| | bottom line.
|
| In the beginning, consumers need to be
| |
| | If your business serves the NY
|
| introduced to a business and its sales
| |
| | Metropolitan Area, in either New York or
|
| message. Once the business has been
| |
| | New Jersey, please consult with one of
|
| introduced, businesses need to understand
| |
| | the companies listed below. Either will
|
| that there remains potential customers
| |
| | be able to help you meet your own
|
| who have not heard of their business, so
| |
| | advertising agency and video production
|
| it is important for each contact to
| |
| | needs.
|
