| Qualitative research, whether individual
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| | suspected. This is the point. Are we in
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| interviews, in-homes, focus groups,
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| | a location rut?According to the website
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| ethnographies and the like are conducted
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| | of the Las Vegas Chamber of Commerce:*
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| all over the world, as everyone knows.
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| | More than 5,000 people move to Las Vegas
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| But how are the markets to be studied
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| | each month* 69.9% have lived there more
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| selected in the first place?New York,
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| | than 6 years* 10% of the residents are
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| London, Paris, Chicago, Los Angeles, San
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| | over the age of 65* 62% of the
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| Francisco, Toronto, Boston and Dallas are
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| | Households have incomes in excess of
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| all great places to see first rate
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| | $35,000Depending on the topic, Las Vegas
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| entertainment, dine out and by their
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| | might just be a selection for a market in
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| size, must be great places in which to
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| | which to conduct a qualitative project
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| conduct qualitative research or so the
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| | involving children, new homeowners,
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| common thinking goes.A little research
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| | health issues, food, beverages and
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| into the demographics of a market can
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| | more.The other argument for selecting a
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| save researchers more than a little
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| | City is the ability to get a direct
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| money, and get better research. Take for
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| | airplane flight from the client or
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| instance...The State with the most
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| | moderator residence City. If one lives
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| Dentists per capita - If you said
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| | in a hub city like Chicago, Minneapolis,
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| Arkansas, you would be right. The City
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| | Atlanta, Cincinnati, Cleveland,
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| with the most new homes built in the last
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| | Pittsburgh or other hub town, direct
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| year - If you said Las Vegas you would be
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| | flights are a breeze. Higher airfares to
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| right. The City with the highest
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| | go anywhere direct, especially if there
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| incidence of coupon clippers - If you
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| | is no competition on the same leg
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| said Buffalo you would be right. The
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| | prevail.Many times a less populated City
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| City with the most new Volkswagens sold
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| | area has more diet soft drink drinkers,
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| per capita - If you said Minneapolis you
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| | cancer survivors, remodeling contractors,
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| would be right. But how do you
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| | hog farmers, children ages 8 to 12 per
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| know?Let's take Las Vegas; bright lights
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| | capita than a major city with direct
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| and a City that truly never sleeps. Most
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| | flights. What happened to the old "If
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| focus groups are conducted there in
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| | it'll play in Des Moines, it'll play
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| concert with the world class convention
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| | anywhere?" That is not an endorsement
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| center. It's a great idea. Go where
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| | for Des Moines either.Okay, so how does
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| folks from all over the country or even
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| | one determine where to go to conduct
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| the world converge for days of meetings,
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| | qualitative research? The answer can be
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| walking aisles and of course dining,
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| | simple in many cases. All one needs is a
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| shows and gambling. But Las Vegas is not
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| | search engine connection from a computer
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| usually considered for testing the folks
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| | to visit websites of Chambers of
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| that live there, outside of occasional
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| | Commerce, International Trade Offices,
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| television show tests for new
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| | Federal, State and local Government
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| programming. In fact, in recent
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| | offices and more. There are also
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| interviews with several QRCA (Qualitative
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| | companies who assist researchers
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| Research Consultants Association, 888 -
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| | determining markets such as the
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| 674 - 7722) researchers, not one had been
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| | Qualitative Research Network -
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| to Las Vegas other than to conduct
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| | 800-601-0834.John Cashmore, President of
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| research in conjunction with a show or
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| | Market Resource Associates, Inc.and
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| convention.This is not a promotion for
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| | member of the Qualitative Reseach
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| Las Vegas, as the City does enough of
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| | Consultants Association specializes in
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| that on its own, but let's look back at
| |
| | qualitative as well as quantitative
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| those homeowners. Who are they?
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| | market research techniques. Mr. Cashmore
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| Retirees - Right - well some yes, but not
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| | is based in Minneapolis, MN and consults
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| so fast. The greater metropolitan area
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| | with many Fortune 500 companies in a
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| is building schools like crazy. So it
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| | variety of industries.
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| may not be as you or your client
| |
| |
|
